I used to define resilience
as doing more.
Now I define it as being more.
"That is the heart of Embody. Elevate. Expand."
— Jodi Scott, Founder · Green Goo · 1M+ Bottles Sold
Jodi Scott on The Affluent CEO Show · The resilience redefinition that changes everything
Order now. Bonuses delivered within 24 hours.
The Story Behind This Page
Jodi Scott built Green Goo
from her kitchen into
the largest retailers in the world.
She disrupted a male-dominated industry, sold the company, lost everything, and rebuilt. When she sat down with me on The Affluent CEO Show, she said something that stopped me cold.
"I used to define resilience as doing more. Now I define it as being more."
That is the Embody message in one sentence. From someone who lived it before she read the book.
"That is when I really realised the importance of presence and intention and grounding. There is always going to be a storm around you, and if you don't ground yourself in the present — really regulate your nervous system in a way that you can bring in clarity, bring in curiosity — you are not going to be able to navigate those difficult times."
Jodi Scott · The Affluent CEO ShowClip: 09:29–10:27 · The Rock Bottom to Sovereignty ArcHer journey — from a constant state of fight or flight for ten years, to redefining resilience as being instead of doing — is the exact arc of this book. She lived Embody. Elevate. Expand. before she read it.
Two Women. One Pattern.
Different industries.
Same wound. Same arrival.
The Corporate Path
The Founder Path
Behind every woman who scaled without losing herself was a story of identity death.
Not a mindset shift. A death. Old survival strategies released.
Wealth built from sovereignty, not from wounds.
The Book That Started This Conversation
Embody.
Elevate.
Expand.
The identity running your business right now
was built for survival. It is also the ceiling.
"Identity always drives results. And when identity is fractured, success eventually fractures too. This book restores coherence."
Patty Aubery
Foreword · President, The Canfield Training Group
"The principles in Embody. Elevate. Expand. are foundational to creating success that lasts."
Jack Canfield
Endorsement · Co-Creator, Chicken Soup for the Soul
Order. Then scroll down. Claim your Green Goo bonus.
With Every Purchase
The full bonus stack.
Delivered instantly.
12 minutes that teach your body the one thing no strategy ever could: you are safe when you slow down.
Value $37 · Instant Access25-minute guided audio. From your current identity state into embodied contact with your Sovereign Self.
Value $57 · Instant AccessPrecision self-assessment. Names your ceiling exactly: Visibility, Pricing, or Leadership. You will not unsee it.
Value $47 · Instant AccessAI identity tool. Reads your Four Identity Layers from your birth data. Shows you WHO is building your business.
Value $47 · Then $47/month · Cancel anytimePrivate community on Skool. Monthly live coaching calls. Weekly transmissions. A container, not a group chat.
Lifetime Access · FreeGreen Goo was built on the same principle as this book — the body is not separate from the work. As a reader of Embody. Elevate. Expand., you receive an exclusive 10% discount on your first Green Goo order. Their Skin Repair Healing Salve is the body-first companion to the identity work. Your discount code will be delivered with your bonus package.
Plants, purpose,
and presence.
All three.
Green Goo was born the same way every sovereign business is born — from a woman who looked in the cabinet, saw what was wrong, and decided to fix it herself. Jodi Scott was pregnant, surrounded by toxic first aid products, and built a plant-based alternative from her kitchen.
Her background in psychoneuroimmunology — the study of how psychology, the nervous system, and the immune system interact — is a direct parallel to the embodiment framework. She approaches the body the same way Embody. Elevate. Expand. does: as an integrated system where healing is never separate from identity.
— Jodi Scott · The Affluent CEO Show
Skin Repair Healing Salve
Plant-powered, toxin-free healing salve built from the same philosophy as the book — the body as an integrated system, not a problem to manage. 4,200+ reviews. Stocked in Walmart and CVS.
4,200+ verified reviews · First registered with the FDA as a topical therapeutic botanical
10% off your first Green Goo order
Your discount code is included in your book bonus email. Check your inbox after ordering.
"Plants, purpose, and presence. All three. Because with plants, you get more present."
— Jodi Scott · The Affluent CEO Show
Jodi's Framework
SHAMAN — The body-first system
that runs parallel to the book.
Not competing frameworks. Parallel systems for the same woman.
Your nervous system consolidates identity shifts during sleep. Non-negotiable.
Cellular clarity. The body cannot hold new patterns in a dehydrated state.
Reduce inflammation — the physical expression of chronic survival mode.
Presence as practice, not performance. The gateway to the sovereign self.
What enters the body affects the nervous system. Green Goo was born from this principle.
Grounding. Regulation. The body knows what the mind has forgotten.
"Plants, purpose, and presence. All three."
Jodi Scott · Founder, Green GooThe Affluent CEO Show · Final words of the interview
The book does the identity work.
Green Goo does the body work.
Both point to the same woman.
