From Settling to Scaling: The Masterclass That Changes Everything

Do you ever feel like the most capable woman in every room…
AND yet, somehow, the most unseen?

Have you mastered the art of leading teams, signing contracts, and getting things done,
BUT still hesitate when it comes to asking for what you truly want?

Do you lie awake at night wondering how someone so smart, successful, and self-aware…
still ends up shrinking, over-explaining, or over-giving just to keep the peace?

If so, you’re not alone.
And more importantly, there’s nothing wrong with you.

You were simply taught to earn your seat the hard way.
To measure your value by how much you do.
To negotiate from logic, not embodiment.
To lead with results, not resonance.

But that paradigm no longer suits your new identity. And you’re being called into a new one.

✨ One where asking is an act of power.
✨ One where receiving is a reflection of your self-trust.
✨ One where you no longer trade your voice for validation, in business, in love, or anywhere in between.

Welcome to Worth & Wealth.
Where strategy meets energy.
Where ambition aligns with embodiment.
Where you rise, ask, and receive, without apology, proving, or performance.

Worth and Wealth: Feminine Power Meets Efficacious Negotiation

The WEALTH and WORTH is a transformational masterclass for high achieving women who are no longer willing to negotiate from “scarcity, neediness, perfectionism, or fear” and are ready to lead conversations, contracts, and connections from embodied self worth.

Inside, you’ll learn how to:

• Blend logic and energy to create high-value outcomes with integrity

• Align ambition with soul so your strategy reflects your truth

• Infuse intimacy into influence so your presence speaks louder than your pitch

This is negotiation redefined as a sacred act of sovereignty, not a transactional game …

where you’ll unlock the 7 essential keys to feminine negotiation using my proven ASK MORE™ framework, so that you can own your voice and power to get more than a “YES” from the boardroom to the bedroom. This masterclass is specifically curated for high-achieving women who are done lowering their desires just to get a “YES”, without proving, pushing, or pretending.

Drawn from decades of proven commercial strategy and personal evolution, this method blends practical tools with emotional healing and energetic alignment, so that you can negotiate with clarity, confidence, and soul.

You’ve followed the rules. You’ve built the success.

You’ve led teams, built businesses, and confidently closed million-dollar deals.

You can own the boardroom…

But when it comes to asking your partner to take the trash out or voicing what you really want in bed, you freeze.

You soften your ask. You shrink your voice. You settle for less… simply to get a YES!
You wonder, “Why is this so much harder when it’s personal?”

And deep down, you’re tired of sacrificing your desires to keep the peace, stay liked, or appear “reasonable.”
You’re ready to claim what you truly deserve without guilt, ask without apology, and receive without shrinking.

This masterclass is your ANSWER!

Why This Course Is Different:

You won’t just learn what to say what others want to hear.
You’ll learn how to become the woman who says it with authority, clarity, and ease.

Because feminine negotiation isn’t about demanding more.
It’s about receiving more by standing in your innate power and deep self-trust.

This course is a full-spectrum recalibration of how you:

• Ask for what you desire

• Hold your value

• Receive without guilt

• And lead with unapologetic poise in the boardroom, in your business, and in your life

💎Because true wealth isn’t built by doing more.💎

It’s built by becoming more.

More attuned.
More grounded.
More magnetic.
More you.

Worth & Wealth is where strategy meets soul.
Where negotiation becomes liberation.
And where you finally remember:
You were never meant to hustle for your worth
You were meant to embody it.

Worth and Wealth is your shortcut to unlocking your feminine framework for negotiating your highest value and most intimate outcome through power, not force, with grace and certainty.

How do I know this? Because not long ago, I was struggling, like you might be today.

I grew up in Indonesia as a Catholic, Chinese, female: the minority trifecta! From childhood, I was conditioned by physical and emotional abuse that I was worthless. At 18, I immigrated to Australia, where I developed a successful corporate career as an accountant, and survived a toxic relationship, vicious harassment + bullying at work, and I even almost went bankrupt! 

I didn’t always know how to ask for what I wanted. I settled for what I felt safe to ask and receive.  

In fact, I used to negotiate multi-million and billion-dollar deals in the boardroom, yet felt paralysed asking for simple support in my personal life, like taking the trash out.

My life experience taught me many important lessons … But it also led to me questioning EVERYTHING about the “common sense advice” we’re chained to in our careers, love, spirituality, and happiness.

After a several years long spiritual journey, where I studied Eastern & Western metaphysical philosophies, and I tested everything out myself – I finally reached a point where I eventually QUIT my corporate “golden handcuffs” gig to scale my own business to $20K per week in just 90 days.

BUT I had to learn every single lesson the hard way!

That journey is what led me here, not just as a strategist, but as a conscious business coach and spiritual life strategist, devoted to helping women step into their full power faster than I ever did.

Because once I finally broke through the inner resistance, it changed everything.
And I knew, I had to share it. 

How to find out what I truly desire.

How to reclaim my voice and own my power.

How to let go of my need for acceptance and external validation.

So that I can meet my own needs without pushing, proving, or pretending. 

INSIDE THIS MASTERCLASS:

Becoming an authentic dealmaker is the secret to your untapped potential for scaling up your business and lifestyle.

True success isn’t just about building a business, it’s about becoming the kind of woman who can negotiate powerfully, influence effortlessly, and receive unapologetically. What sets magnetic dealmakers apart is their ability to ask with clarity, negotiate with confidence, and receive with ease.

Are you ready to step into that level of self-worth, secure premium deals without apology, and create success on your terms in both business and life?

It’s time to reclaim your voice, set powerful boundaries, and unapologetically ask for and receive the wealth, respect, and recognition you truly deserve.

Join Yuliana Francie, conscious business coach, and special guest Sjeanne Cawdry, a seasoned Business Advisor and Quantum Reinvention Strategist.

By the end of this free transformative masterclass, you’ll walk away with the 3 essential keys to negotiating, persuading, and creating beyond winning deals:

✅ Key #1: How to Ask for What You Truly Want
Master the mindset and strategies to confidently communicate your desires, overcome fears of rejection, and secure meaningful outcomes in every negotiation.

✅ Key #2: Create Outcomes Beyond Winning Business Deals and Achieve Authentic Success
Learn how to build genuine influence, establish win-win scenarios, and consistently get a “YES” in both your professional and personal life.

✅ Key #3: Break the Cycle of Undercharging and Step Fully into Your True Value
Confidently command premium pricing, position your expertise powerfully, and ensure you’re fully recognized for your true value. 

This Masterclass is Perfect for High-Achieving Women Who:

✨Are ready to scale their income and influence without scaling their stress or schedule.
✨ Crave a deeper, more feminine way to attract wealth rooted in alignment, not over-effort.
✨ Sense that a quantum shift is calling them… but need the codes to step into it.
✨ Are done trying to “do more” and are ready to become more attuned, sovereign, magnetic.
✨ Want to tap into the wealth frequency that responds to energy, not just effort and finally receive what they know they’re meant for.

Get ready for a powerful shift in how you see money, manifestation, and your own receiving power.
Because this isn’t just a mindset.

It’s magnetic recalibration.

Learn the Proven “ASK MORE” Framework for Negotiation and Influence:
Gain Yuliana’s holistic, proven 7-step “ASK MORE” method, uniquely blending powerful emotional intelligence with strategic negotiation skills—crafted specifically for ambitious women leaders. This strategy helped her close over $1.8B in business deals. Yuliana also applied these exact strategies in her personal life and now enjoys being treated with the respect, love, and support she once only dreamed of.

✅ Bonus: Keynote Transmission by Sjeanne Cawdry
Discover the divine intelligence behind doing less and becoming more in Sjeanne Cawdry’s transformational keynote:
“The New Wealth Code: Quantum Manifestation & The Rise of Feminine Prosperity.”

As a seasoned Business Advisor and Quantum Reinvention Strategist, Sjeanne will guide you through an energetic activation designed to help you collapse timelines, unlock deeper receiving, and align with the global wealth transfer that’s already happening into the hands of awakened, heart-led women.

ABOUT  YULIANA FRANCIE

They say financial success starts with spreadsheets and savings plans. But what if true wealth was never about restriction, but reclamation?

Meet Yuliana Francie, CPA-qualified financial strategist, best-selling author, effortless negotiation coach, and conscious business coach. She’s redefining the select circle’s codes to success with wealth, sovereignty & ease.

Born into a minority trifecta, Catholic, Chinese, & female in Indonesia, Yuliana grew up navigating physical and emotional abuse that taught her she was never enough. At 18, she immigrated to Australia and quickly climbed the corporate ladder, managing $450M in contracts by age 27.

Behind the accolades, though, she was stuck in a cycle of burnout, overgiving, and self-betrayal. Her life experience taught her many important lessons. But, it also led her to questioning EVERYTHING about the “common sense advice” we’re chained to in our careers, love, spirituality, and happiness.

After a several years long spiritual journey, where she studied Eastern & Western metaphysical philosophies, and tested everything out herself – she finally reached a point where she eventually QUIT her corporate “golden handcuffs” gig to scale her own brand to $20K per week in just 90 days.

Today, Yuliana is the best-selling author of Unbecoming You: 21 Days to Live Life on Your Own Terms, endorsed by Jack Canfield and the voice behind The Affluent CEO Show. Known as the Queen of Effortless Asking, she teaches high-achieving women to stop settling and start receiving by owning their voice and power to get more than just a “YES,” from boardroom to bedroom. Her signature framework, ASK MORE™, fuses the corporate strategy that won her $1.8B in deals with energy healing and embodied confidence.

She’s also on a mission to end gender-based violence and poverty, because when women reclaim their voice and wealth, they change the world.

True affluence isn’t just income. It’s who you become.

Frequently Asked Questions