For women who left corporate to build their own firm
You left corporate for freedom. Then you built another job.
Nothing leaves your desk unless you have touched it, because nobody delivers to your standard. I help you hand it over, and stop proving your worth in hours.
The Founder Cost Check is free and takes about three minutes.
25 years
CPA in corporate strategy
$500 million
in contracts managed, and tenders led worth $1.8 billion
Top 20
The Affluent CEO Show, US Business
No. 1
Amazon bestselling author
Your week
You were the senior woman in the room. Now you are the whole room.
You had the team, the assistant and the finance function behind you. You left to build something that was finally yours. Clients pay you well. People respect your work. But look at your week.
- The proposal you rewrite on Sunday night, even though your contractor drafted it.
- The VA who still checks with you before every client email.
- The invoices you send at 10pm, after the client work, because nobody else can.
- The holiday you took with your laptop, just in case.
You call it making sure it's done right. Underneath is a quieter thought: if you are not the one doing it, are you worth what you charge?
The CPA who will tell you it is not the numbers
It was never a strategy problem.
You have read the delegation books. You have hired the help. The systems were never the problem. Every time you hand something over, an old belief pulls it back.
Some call it hyper-independence. Your old company called it drive. On your P&L, it is a revenue ceiling. Corporate rewarded that pattern for years. Your own business is paying for it now.
Strategy gets the work off your plate. The inner work stops you taking it back.
Where to begin
Start with the number. Then follow the order.
You cannot strategise your way out of a pattern your identity is still running. So the work runs in the order the book sets out: Embody, then Elevate, then Expand. Each stage has one offer that takes you through it.
The door · Free · About three minutes
Founder Cost Check
A few short questions. See what being the bottleneck costs you in hours, capacity and missed opportunities, in your own numbers.
Embody
The Founder Bundle
$33, credited in full toward Growth Reclaimed
Separate your standard from your worth. The book, plus The Standard, a 20 minute guided practice: write your standard for one task and hand it over tonight.
Get the bundleElevate
Growth Reclaimed
$347, one private session
Rebuild the structure corporate gave you, sized for your own firm. Three things leave your desk for good, the quality holds without you, and we find the root of why you kept holding on.
Join the founding roundExpand
Founder-to-Legacy, 1:1
One to one, by application
A business that runs and grows without you touching everything. The whole operating system, with the identity work that lets it hold, and the freedom you left corporate for.
Ask about the flagship
About Yuliana
I did not learn this from a textbook. I lived it.
I spent 25 years as a CPA in corporate strategy. I managed $500 million in contracts and led tenders worth $1.8 billion. I know what structure looks like when it works.
Then I built my own business, and I became the bottleneck. I believed that if I managed everything myself, nobody would see my weakness. That belief capped my business.
Now I bring both sides to the women I work with: the commercial rigour of a CPA, and the inner work that lets the change hold. I am based in Sydney, and I co-founded Barista2Go, so I still run a service business of my own.
The book · No. 1 Amazon bestseller
Embody. Elevate. Expand. Why the Order Changes Everything
Why capable women keep carrying it all, and the order that lets the business run without them. Foreword by Patty Aubery. Endorsed by Jack Canfield.
Foreword and endorsement
Two people who have spent decades on what makes success last
Wrote the foreword
“Identity always drives results. And when identity is fractured, success eventually fractures too. This book restores coherence.”
“This is not another business book telling women how to push harder. It is not another spiritual book asking them to detach from wealth, ambition, or impact. It is something far rarer. It is a reclamation.”
“You cannot scale what you haven’t embodied.”
Endorsed the book
“I love the book. It’s good writing. The idea of Unbecoming You is brilliant. Uncover, Unlearn, and Unleash is a very good little model. We are in the stage of development where people need to do deeper work and this is deep work. I applaud your courage for writing this work and inviting people to go there.”
From his review of Unbecoming You.
The podcast · Top 20 in US Business
The Affluent CEO Show
Weekly conversations on scaling, mindset and alignment, for founders who are done proving themselves the hard way.
Listen nowI came in thinking I had a strategy problem. I left knowing I had an identity problem, and for the first time, I understood exactly what that meant and what to do about it.
Something shifted in the first session that I had been trying to reach for years.
Every week you wait, the cost repeats.
Three minutes. Your own numbers. Then you decide what to do about them.
Take the Founder Cost Check
