I am passionate about emboldening women to live a life that is true to them.
If life feels like a constant performance, chasing approval, pushing through exhaustion, suppressing your truth, doing what’s expected of you — you’re not alone.
I see you. I feel you.
And there’s a reason you’re here. There are no coincidences.
My journey to unbecoming
I was born in Indonesia as a triple minority — Chinese, Catholic, and female — in a society that demanded silence, obedience, and overachievement. At 18, I moved to Australia, juggling two jobs while studying accounting. I went on to build a successful career as a corporate strategist.
On paper, I had “made it” — according to society’s definition of success.
But inside, I felt disconnected, lost, and empty.
Then I broke the pattern.
I could no longer ignore the ache within. The pressure to perform, to be perfect, to stay small — it all began to crack.
So I chose to pause.
To question.
To unbecome.
Through years of inner work, from trauma healing and shadow integration to energy alchemy and spiritual initiation, I slowly shed the layers that were never truly mine.
What emerged wasn’t a “new me”…
It was the real me — free, grounded, and unapologetically whole.
Why “Unbecoming”?
Unbecoming is not about changing who you are, it’s about remembering who you’ve always been underneath the noise, the expectations, the masks.
It’s the sacred process of Unlearning what no longer serves you, Uncovering the truth buried beneath survival patterns, and Unleashing the power that’s always been within you.
I often return to the lotus as a symbol of this work – rooted in mud, submerged in darkness, yet rising each day in beauty and strength.
That’s the journey I walk with women like you:
Out of the conditioning… and into your truth.
You Are Here for A Reason!
Hi beautiful soul,
I’m Yuliana Francie — CPA-qualified strategist, bestselling author of Unbecoming You, and founder of Affluent by Design™.
For over 25 years, I led billion-dollar deals and high-stakes strategy in the corporate world. But true success only came when I walked away from that life to build a business rooted in purpose — not just profit.
Today, I help high-performing women entrepreneurs who are done scaling through stress, sacrifice, and self-abandonment. Women who’ve outgrown the hustle and are ready to lead with clarity, ease, and soul.
Through my signature SHIFT Method™, I blend lean business strategy with identity evolution and energetic embodiment, so you can grow sustainably, profitably, and without losing yourself in the process.
Because the truth is: scaling doesn’t require doing more. It requires becoming more of who you really are.
✨ Start with my free Scaling Up Ignition GPT — a guided diagnostic tool to uncover your biggest growth blind spots and what your next level is truly asking of you.
📖 Or begin your journey from within by reading my bestselling book Unbecoming You, a powerful invitation to release outdated identities and redefine success on your terms.
If you’re ready to build a business that reflects your values, vision, and vitality, not just your revenue goals, you’re in the right place.
