A sword
refined by fire.
She did not survive the difficulty to talk about survival. She survived it to make sovereignty contagious.
Author. Initiator. CPA. Podcast host. The woman who walked away from everything that looked like success — and found out what was actually underneath it.
Born a triple minority.
Built an empire.
Lost herself in it.
Born in Indonesia — Chinese, Catholic, and female — in a society that demanded silence, obedience, and overachievement. Three strikes before she could walk.
At 18, she flew to Australia with a student visa and two jobs. She studied accounting at night and worked during the day. She learned the rules of a world that had not been built for her — and she mastered them anyway.
By 27, she was managing a $450 million property portfolio. By her early thirties, she had facilitated over $1.8 billion in commercial deals. She was the woman everyone pointed to when they needed something done.
Inside, she felt like she was disappearing.
The marriage that required her to become smaller. The family that disowned her for choosing herself. The burnout that came not once but twice — because the first time, she went straight back to performing.
On the other side of all of it — the only thing that could not be taken. Herself.
She did not become a coach. She became an initiator. There is a difference. Coaches work on the outside. Initiators work on the identity underneath the outside — the nervous system, the patterns, the woman who built what you have and is also the ceiling on what comes next.
Born the triple minority. Chinese, Catholic, female. Learned silence before she learned her own name. Spent 18 years performing obedience in a society that demanded it.
Student visa. Two jobs. Accounting degree at night. The beginning of proving herself — which would take 25 years to stop being necessary.
$450M property portfolio. Billion-dollar commercial negotiations. The identity of competence built so thoroughly it became a cage.
The marriage ended. The finances collapsed. The family disowned her. Two burnouts. Everything that looked like success was gone. What remained was the only thing that mattered.
Left corporate with no plan. Just a knowing. Started The Affluent CEO Show. 53 episodes to Top 1% US Business Podcast. A quarter of a million women.
Two bestselling books. The Affluent Codes — AI identity tools. A Mastermind. A mission: every woman sovereign, wealthy, and free from fear.
I want to live in a world where violence against women is eradicated — and where every woman has the sovereignty, wealth, and power to live free from fear.
Every woman who reclaims her power changes the equation. Every woman who builds wealth becomes harder to trap. Every woman who knows her worth refuses treatment that violates it. This is not a business. It is a movement with a P&L.
— Yuliana Francie · Sydney, Australia
The work begins
with the book.
Start with identity. Build from sovereignty. Expand into legacy.